£2.25 million, June 2006
£2 million, February 2008
Whizz Kid Entertainment Limited is an independent TV production company formed by Malcolm Gerrie, former chief executive and co-founder of Initial, which was sold in 1992 to what became Endemol. Whizz Kid Entertainment Limited creates and produces audio-visual content across a range of genres including music, events and entertainment. The company is able to exploit opportunities in digital content through its digital arm, Tough Cookie, and in advertiser funded content through its investment in Precious Media with Peter Christiansen.
While the market conditions for independent TV production companies, especially smaller companies, remain extremely tough, Whizz Kid Entertainment Limited has been enjoying some success. In particular, its show, Let's Dance for BBC1, received good ratings and was re-commissioned for this year.
The company also strengthened its online credentials by winning the commission to produce coverage of the U2 concert in LA in October 2009. This was streamed live on Youtube and attracted an online audience of over 10 million.
Whizz Kid Entertainment Limited currently has a strong pipeline of projects in development across music, events and entertainment, including a number of co-productions with international partners.
Please click here to view the Whizz Kid Entertainment website