Ingenious Media Active Capital

Ingenious Media Active Capital Limited ('IMAC') has today completed a further investment of £2.3 million in QobliQ Limited ('QobliQ'). This follows IMAC's initial investment of £7.5 million in December 2007 and marks IMAC's nineteenth investment in thirteen companies since its IPO in April 2006.

QobliQ, which aims to create the leading international innovative marketing services group combining sponsorship, digital and experiential marketing, completed its first acquisition in December 2007 of brandRapport, the UK's leading independent sports sponsorship consultancy and recent winner of the coveted 'Hollis Sponsorship Agency of the Year Award'.

IMAC's further investment will be used to acquire leading Paris-based experiential marketing agency Nouveau Jour, and SponsorClick France, one of the country's leading independent sponsorship marketing consultancies. The acquisitions will be financed for both a mixture of cash and QobliQ Group equity.

SponsorClick France, which will be re-branded as brandRapport France, will extend brandRapport's geographical footprint into France beyond its current operations in the UK and Hong Kong and broaden its portfolio of global clients. Formed in 2003, SponsorClick France, part-owned by Xavier Quattrocchi-Oubradous (QobliQ's Chief Executive Officer) and Roland Giscard d'Estaing (QobliQ's Chief Strategy Officer) provides high-end consultancy and implementation services in the fast-growing field of sponsorship marketing for blue chip companies including Caisse d'Epargne, Groupe Bel, Cointreau and Nivea. Earlier this month, it announced that 5 times Olympic gold medallist and sports ambassador, Sir Steve Redgrave had joined brandRapport as Chairman of its International Advisory Board to strengthen the company's already impressive Olympic credentials and reputation as one of the leading sponsorship and sports marketing specialists.

Nouveau Jour gives QobliQ a foothold in the experiential marketing sector, one of the fastest growing disciplines of marketing. The company was founded in 2003 by Romain Achard and Edouard Morhange, two pioneers of the fast-growing buzz and experiential marketing industry. Nouveau Jour creates highly innovative and interactive campaigns across both digital and live platforms for blue chip clients such as FootLocker, Calvin Klein fragrances, Celio, Ricard, and Diesel. The company also owns a fast-growing PR company called Red Button.

Patrick Bradley, Director of Ingenious Ventures, said:
'We are delighted to have completed these two acquisitions which mark QobliQ's first move onto the Continent. SponsorClick France is key to brandRapport's international expansion plan and positioning as a global sponsorship marketing agency able to design and implement sponsorship strategies for multinationals. Nouveau Jour is one of Europe's most innovative experiential agencies, positioning QobliQ in one of the fastest growing marketing services sectors and is a highly synergistic fit with brandRapport's sponsorship activation campaigns.

Stéphane Boucher, General Manager of SponsorClick France, said:'It is a great opportunity for us to join the QobliQ Group and to be re-branded as brandRapport France. I wholeheartedly share in the Group vision to create an international innovative marketing services group and believe sponsorship sits right in the middle of this. I also have been very impressed by Ingenious' knowledge of our industry and their involvement in the development of our plans for growth.'

Edouard Morhange, General Manager of Nouveau Jour, said: 'We are extremely pleased to join SponsorClick and brandRapport as part of the QobliQ Group. Our views about the future of marketing and the impressive, still-untapped efficiency of unconventional innovative channels are exactly the same. We are also delighted to have been chosen as QobliQ's first experiential agency as our clients will benefit from our larger geographical coverage and broader expertise.'

ENDS

Enquiries:

Ingenious Ventures
Tel: +44 (0)20 7319 4000
Patrick McKenna
Sanjay Wadhwani
Patrick Bradley

Fishburn Hedges, PR advisor to IMAC
Tel: +44 (0)20 7839 4321
Andy Berry
Michelle James

Landsbanki, NOMAD and Broker to IMAC
Tel: +44 (0)20 7426 9000
John Craven
Fred Walsh

QobliQ
Tel : +44 (0)20 7348 6062
Xavier Quattrocchi-Oubradous

brandRappor (UK)
Tel : +44 (0)1483 202050
Andrew Dwyer
Mark Bullingham

SponsorClick France
Tel: +331 58 36 06 42
Stéphane Boucher

Nouveau Jour
Tel : +33 1 49 29 22 07
Romain Achard
Edouard Morhange

Notes to editors:

About IMAC

Ingenious Media Active Capital Limited is an investment company which aims to provide investors with capital growth from equity or equity related investments in predominantly unquoted media and entertainment companies. IMAC is an initiative of, and its investments are managed by, Ingenious Ventures which is the private equity division of the Ingenious Group and a trading division of Ingenious Asset Management Limited.