Ingenious Media Active Capital

Ingenious Media Active Capital Limited ("IMAC") has announced today a first round investment of up to £7.5m in a new company called QobliQ Limited (''QobliQ''). Qobliq was formed with the aim of creating the leading international innovative marketing services group, combining sponsorship, digital and experiential marketing to provide brands with an integrated innovative marketing solution.

The management team of QobliQ is led by Xavier Quattrocchi-Oubradous and Roland Giscard d'Estaing, who founded Sponsorclick France SARL, a Paris-based sponsorship consultancy, and who both have backgrounds in M&A and investment banking.

QobliQ has today completed its first acquisition, for a mixture of cash and equity, of Passhold Ltd, the holding company of brandRapport Limited (''brandRapport''), the leading independent sponsorship agency in the UK. The balance of IMAC's investment will fund the working capital requirements of QobliQ.

brandRapport was originally formed in 1982 as Craigie Taylor International Limited, which then became GEM in 2002 following its acquisition by CSS Stellar PLC. Management led the buy-out of GEM in October 2005, and re-launched the Company as brandRapport in 2006. The agency offers both consulting and implementation services and clients include Vodafone, E.ON, Lenovo, AXA and Nationwide. The company opened a full-service operation in Hong Kong in August 2005, and has consultants in Singapore and Japan who service clients across the Asia-Pacific region.

This marks IMAC's 15th investment since its IPO in April 2006.

Patrick Bradley, Director of Ingenious Ventures, Manager of IMAC, said:

''brandRapport is going to be the cornerstone in our plan to build QobliQ as an international innovative marketing services group. We are delighted to have the company join us in QobliQ as they are leaders in the sponsorship market - a sector with double digit growth. Sponsorship marketing has the ability to deliver high return on investment for brands which are facing increasing media fragmentation, and it requires strong and subtle expertise. brandRapport has a unique track record and credibility in that area, and we have already started to work with Andrew and his team to leverage it.''

Andrew Dwyer, Chief Executive Officer of brandRapport, said:

''Ingenious, Roland and Xavier have a deep understanding of our industry and fully support our desire to become more international, in order to service our blue chip clients around the world. Their unique expertise and network will enable us to build a leading global sponsorship agency. Our clients have always pushed us to expand geographically, and we will soon be in a position to deliver the same quality of service on a much larger scale.''

Enquiries:

Ingenious Ventures, Investment Manager to IMAC

Patrick McKenna 020 7319 4000
Patrick Bradley

Fishburn Hedges, PR adviser to IMAC

Andy Berry 020 7839 4321
Michelle James

Landsbanki, NOMAD and Broker to IMAC

John Craven 020 7426 9000
Fred Walsh

brandRapport

Andrew Dwyer 01483 202050
Mark Bullingham

About IMAC

Ingenious Media Active Capital Limited is an investment company which aims to provide investors with capital growth from equity or equity related investments in predominantly unquoted media and entertainment companies. IMAC is an initiative of, and its investments are managed by, Ingenious Ventures Limited, which is the private equity division of Ingenious Media plc.