Ingenious Media Active Capital

QobliQ announces acquisition of Singapore-based consumer, corporate and sports PR agency Fulford PR.

QobliQ was formed with the aim of creating the leading international innovative marketing services group, combining sponsorship, PR, digital and experiential marketing. Since December 2007 it has acquired brandRapport and Arena, leading UK sponsorship consultancies, Sponsorclick France, a leading French sponsorship consultancy immediately rebranded brandRapport France, and Nouveau Jour, a leading French experiential agency.

QobliQ has now reorganised its offering by agency to include:
- RedButton for consumer PR;
- brandRapport for sponsorship, sports PR and CSR;
- Nouveau Jour for digital and experiential marketing.

Currently the Group has offices in the UK, France and Hong Kong. Through the acquisition of Fulford PR, Singapore will become the Asian hub for the Group. QobliQ is backed by the media investment fund, Ingenious Media Active Capital.

Xavier Quattrocchi-Oubradous, CEO of QobliQ, said:

''We are extremely happy to continue QobliQ's strategy of consolidation of PR with the acquisition of a leader in Asia, Fulford PR. Fulford PR will provide our sponsorship and sports PR agency, brandRapport, and our consumer PR agency, RedButton, with considerable know-how and geographical coverage. Fulford PR's client list, which includes Standard Chartered Marathon Singapore, HSBC Women's Champions, Barclays Singapore Open, Singapore Art Museum, Paragon Shopping Mall, Ministry of Manpower, Beam Global Asia, SingTel Digital Media and BBC Worldwide Channels Asia Pacific, is also very impressive, and the synergies with our Hong Kong team are already starting to materialise to the benefit of our clients. Being strong in Asia creates a new momentum for the Group.''

Linda Fulford, founder of Fulford PR, said:

''We are very excited about the opportunity to become part of the QobliQ Group and work alongside brandRapport and RedButton. This will enable us to increase our offering both regionally and in Europe across our combined core strengths of sports, corporate and consumer. We are very much looking forward to providing these added benefits to our existing clients and beyond.''

ENDS

Enquiries:

QobliQ
Xavier Quattrocchi-Oubradous
020 7348 6062

Fulford PR
Linda Fulford
+65 6324 2268/+65 90883757

Ingenious Ventures, investment manager to Ingenious Media Active Capital
Patrick McKenna
Patrick Bradley
020 7319 4000